The idea generators, challengers and co-developers work professionally in the kitchens of large steakhouses, are grill masters or meat experts. All products are created out of a passion for innovation and high product benefit and are designed by international designers. The innovation is also evident in sustainability: since the end of 2019, for example, the handle scales of the knives have been made from Ocean Bound Plastic; no other kitchen or barbecue brand used this material before Steak Champ. For this achievement, they were awarded the German Innovation Award in 2022.